Microsoft Dynamics CRM

Microsoft Dynamics CRM is a fully integrated customer relationship management (CRM) system. Microsoft Dynamics CRM gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. With tools to enhance your company’s sales, marketing and customer service processes—along with native Microsoft Office Outlook integration—Microsoft Dynamics CRM delivers a fast, flexible and affordable solution.

Microsoft Dynamics CRM helps you drive consistent and measurable improvement in everyday business processes.


Benefits for Marketing

Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:

  • Customer segmentation
  • Campaign planning and execution
  • Data extraction and cleansing
  • Analytics and reporting
  • Marketing/sales collaboration tools
  • Information sharing portals

Benefits for Sales

Access a complete view of customer data online or offline and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities and close more deals, faster. Microsoft Dynamics CRM provides:

  • Lead and opportunity management
  • Account and contact management
  • Territory management
  • Forecasting and sales analytics
  • Offline and mobile device access
  • Quick access to products, pricing and quotes

Benefits for Customer service

Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM provides functionality for:

  • Account and contact management
  • Case and interaction management
  • Product and contract management
  • Knowledge-base management
  • Service scheduling
  • Workflow across teams and groups
  • Service reporting and analytics

xRM Application Framework

The xRM application framework of the Microsoft Dynamics® CRM offering is designed to help organizations meet their business application requirements more economically than traditional approaches by providing rapid application development, a high degree of flexibility, and consolidated systems management for “extended CRM” scenarios. These white papers examine how customers and partners are using Microsoft Dynamics CRM and xRM to drive business success.